When I talk about pop-ups, I get a lot of dull faces. Most people don't like them at all. But I discovered when you use them right, they can bring you a lot of new leads and money.
The average abandoned cart rate is around 70%, which is huge. Imagine how much effort you make to get a customer on your website. You pay for ads, work hard for social and organic traffic, and when the potential customer is finally on your website... yet, only 2% to 8% of visitors are adding something to their online shopping cart. And as I already mentioned, only 30% of these visitors are willing to buy.