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What is wrong with the abandoned cart flows

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When I talk about pop-ups, I get a lot of dull faces. Most people don't like them at all. But I discovered when you use them right, they can bring you a lot of new leads and money.

Average Cart Abandonment Rate
https://baymard.com/lists/cart-abandonment-rate 2022

The average abandoned cart rate is around 70%, which is huge. Imagine how much effort you make to get a customer on your website. You pay for ads, work hard for social and organic traffic, and when the potential customer is finally on your website... yet, only 2% to 8% of visitors are adding something to their online shopping cart. And as I already mentioned, only 30% of these visitors are willing to buy.